[Seoul] Recently there's been increasing interest in the S.M Vegetarian Restaurant, operated by the Seoul Center, as a result of widespread media interest. A Cable TV channel, a highly respected magazine and two of the country's most popular newspapers have all done extensive reports on the restaurant.

In August "News World magazine introduced the restaurant with photos, and the article attributed the "pure and beautiful appearance of staff to the pure vegetarian food that the restaurant offers. The article's author was also surprised to learn that staff had no formal training in preparing the delicious and healthy food.

Chosun Daily, the biggest selling daily paper in Korea, also published an article about the S.M. Vegetarian Buffet Restaurant on September 21st, and even included a detailed map of its location, which made it easy for people to find it. Another popular daily paper, Dong-ah Daily, also featured the restaurant in an article about vegetarian buffets. The article advised anyone looking to start a business to consider opening a vegetarian restaurant because of the great success of the S.M. Vegetarian Buffet Restaurant in only the first five months of its operation.

To top off all this wonderful media interest, a producer from the KTV Cable TV channel, which is mainly geared towards women, spent an entire day taking pictures in the S.M. Vegetarian Restaurant. He was so impressed with what he saw and tasted that he returned later with other staff members and even one of the channel's actors! Apart from being amazed with the variety of healthy, tasty foods like pizzas, cakes, and the vegetarian "meat products that include shrimp, chicken, ham, etc., everyone was astonished to learn that the restaurant was not operating solely to make money, but rather to spread the benefits of a vegetarian diet. As a result, from December 23rd, the TV Station broadcast an advertisement about the restaurant for five consecutive days!