In a 2004 Times of Tibet editorial, Bhuchung K. Tsering, director of the International Campaign for Tibet in Washington, D.C., discussed the new trend toward vegetarianism among Tibetans as follows:
The issue of meat eating has been a matter of public discussion in the Tibetan community in recent times. A subtle change in the Tibetan people's mindset has taken place [as] comparatively younger Tibetans are opting for a vegetarian diet today. Even among the older generation there are efforts to change the age-old meat-eating habit.
One of the most dynamic of the young Tibetan vegetarian advocates is Rapsel Tsariwa, founder of Tibetan Volunteers for Animals. In early 2005, with the help of two friends and the financial assistance of the Dalai Lama, Mr. Tsariwa launched the “All India Vegetarian Tour,” during which he has traveled to remote Tibetan communities across India delivering speeches and showing documentary films about vegetarianism. During the Tour, many Tibetans and Western Buddhists have turned to vegetarianism on the spot, with 700 committing to a vegetarian diet by signing a document. In addition, Mr. Tsariwa launched Semchen, the first official vegetarian magazine in both the English and Tibetan languages. When someone recently suggested he take a break, he responded, “Time is running out; we have to save the animals now.”
Another inspiring young Tibetan is Tenzin Kunga Luding, who became a vegetarian at the age of ten after hearing about the suffering of cows used for meat. With his father's help, he founded Tibetans for a Vegetarian Society (T4VS). Tenzin spends much of his time rescuing stray animals and hopes to purchase land in Delhi for an animal rescue and rehabilitation center.
The main mission of T4VS is to spread vegetarianism “by every possible means.” Tenzin has conceived a variety of ingenious ways to reach people, using pamphlets, stickers, posters, news articles and VCDs. T4VS is currently developing a website, http://www.t4vs.com/ , and producing a new VCD featuring footage of respected high lamas discussing vegetarianism, all with Tenzin's own money and a small cash donation from the private office of the Dalai Lama. With regard to the Dalai Lama's contribution, Tenzin said proudly, “His Holiness is the first Dalai Lama who is the Patron-in-Chief of the first Tibetan vegetarian and vegan organization. This is a landmark in our Tibetan history.”
Also, in recognition of Tibetan Vegetarian Year, T4VS recently held a rock music tour, which in Tenzin's words was designed “to propagate love and compassion toward all, including meat-eaters. Vegetarians, non-vegetarians, Buddhist and non-Buddhists—everyone is welcome to join and support us.” This positive attitude, which is reflective of the entire T4VS tour, has attracted many non-vegetarians. Now Tenzin looks forward to working with other groups to promote the vegetarian lifestyle.